Every time a film crosses Rs.100 crore, the Bollywood industry celebrates its success with great pride and enthusiasm. However, filmmaker Karan Johar feels Rs 1,000-crore box office is not far away if the industry taps potential across all verticals.
Karan Johar, who is also the co-chairman of the FICCI Frames 2013, says that the film industry is limiting itself by focusing wholly on the Rs.100 crore benchmark. Now, the focus should be on Rs.1,000 crore club.
“Rs.100 crore is restricting the limits of our self. We must add one more zero the Rs.100 crore films and take it to the next level. Rs.100 crore is limiting the growth and content (of films). The possibilities are endless, and we must focus on Rs.1000 crore mark instead,” Karan Johar said here.
“In next five years, we will be in a position… it might sound aspirational, but there is a possibility that we may have achieved all that,” added the filmmaker.
Karan took to stage on Monday at a press conference of FICCI Frames 2013. The entertainment and business summit of the Federation of Indian Chambers of Commerce and Industry (FICCI) will begin on Wednesday in Mumbai, with the theme, “A Tryst Destiny: Engaging a Billion Consumers”.
At the FICCI meet, various topics like digitization, censorship, marketing, exhibition, distribution, the future of content consumption in an era progressively getting defined by the digital media, innovation and planning required in various policy issues within TV, cinema, animation and gaming, will be discussed.
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