Tuesday, 5 March 2013

Ajay Devgn signs a whopping 400 crore satellite rights deal

Ajay Devgn signs a whopping 400 crore satellite rights deal


Ajay Devgn, who has been delivering blockbusters continuously at the box-office, is now all set to make his mark on the television too. He just signed a whopping 400 crore deal with a leading GEC to grant the satellite rights of all his movies which are going to release in the next 4 years. Salman Khan was the only actor who was involved in such deal in the past.

It’s been said that Ajay Devgn’s recent superhits Bol Bachchan, Son of Sardar and Singham have generated huge TRP ratings with Son of Sardar being the movie to get best ever TRP rating in the history of Bollywood no wonder Ajay Devgn has been approached for such a deal.

A reliable source says “”After Salman’s deal, Devgn is the next superstar to sign such a huge deal. The agreement is for five years and will roughly have around 10 of his films. Ajay is one of the most popular guys in satellite business as some of his recent films have done tremendous business. Films like Bol Bachchan, Singham, Son Of Sardaar and the Golmaal series have not only crossed the Rs 100 crore mark but have also generated huge TRPs on satellite channels.

Ajay Devgn who is busy shooting Satyagraha said “Business is becoming increasingly open and clear, so it’s easier to deal directly. I am securing the producer a higher value, so he benefits eventually, as they often depend on satellite rights to garner a substantial amount of the cost of production. But I am also ensuring a certain amount for myself. For the rest, like actors’ fees, etc., all depends on the relationship between an actor and the producer.”

Ajay Devgn, who always has been in the top league of Bollywood actors is now making his mark on the television too.

Full article at: Celebrity Gossip


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